MASSIVE SIGNED A DEAL WITH THQ, its first top-five developer client, to serve and track dynamic, in-game advertising into its upcoming video game titles, including Juiced, a motocross simulation.
Lire la suite "Massive Expands In-Game Ad Serving" »
Fine-tuned ad technologies are expected to advance in 2006.
Lire la suite "Targeted Ads Coming to Games, Mobile TV" »
In-game advertising is growing as real-world brands look to connect with game players. But publishers are treading carefully to avoid ad overload.
Lire la suite "Product placement in games sizzles" »
In-game advertising has clearly been in the spotlight of late, practically guaranteeing publishers new revenue streams if they begin implementing these ads in their games. However, global communications planning and implementation agency Mediaedge:cia warns that using in-game ads in situations that aren't appropriate could alienate the very audience marketers are attempting to target.
Lire la suite "The Delicacy of In-Game Ads" »
As Long As Message Makes Sense Within Video Game’s Story
NEW YORK (AdAge.com) – With video games becoming mainstream ad vehicles and marketers expected to spend $185.6 million on ads in games in 2005, figuring out what kind of ads gamers will accept is becoming crucial.
Lire la suite "Most enthusiastic gamers welcome ads" »
Latest to Offer Dynamic Ad Insertion in Online Games
LOS ANGELES -- When AtomShockwave began creating games for advertisers several years ago, the San Francisco-based online gaming company had no idea how popular the concept might become among marketers.
Lire la suite "AtomShockwave launches Gamevertising Network" »
Move over Pepsi, it's the red and white Coke logo's taking over! Coca-Cola, a company desperate to be seen despite its strikingly glaring red-white combo creeps to our Sony PSP game system by offering to Coke-nize versions of popular games.
Lire la suite "Coca-Cola Rules the World " »
Researchers at Nielsen took it upon themselves to study the behaviors/gaming habits, purchase intent and more of what they're calling the active gamer. Nielsen's findings included a growing demographic, increasing importance of online games and MMOs, and further adoption of mobile entertainment. More within...
Lire la suite "Nielsen Studies The "Active Gamer"" »
In-game ads aren't simply an option for publishers to generate additional revenue; they're fast becoming essential for offsetting escalating costs, says Massive Inc. Naturally an in-game ad company would stress the importance of these ads, but there's no denying in-game ads are taking off, and so is Massive. Having recently launched version 3.0 of its ad tech, Massive discusses with us the present and the future for the company.
Lire la suite "In-Game Ads Becoming Necessary" »
Drive for Life to put emphasis on safe driving and avoiding accidents
Car manufacturer Volvo is working with UK developer Climax, the studio behind the MotoGP series, to produce a new "advergame" for the current-generation Xbox.
Lire la suite "Volvo to release "advergame" for current-gen Xbox" »
In-game campaigns can result in upt to a 60 percent increase in awareness for a new product, according to a Double Fusion and Nielsen Interactive Entertainment study (via MediaBuyerPlanner). Though all ad formats had significant impact, animated 3-D advertising insertions achieved twice the recall of static billboards.
Lire la suite "In-Game Campaigns Boost Product Awareness" »
Video games developers, understanding the potential for branded sponsorship, are incorporating more and more examples of in-game media in their products--and media analysts, speaking at The Next Big Idea: the Future of Branded Entertainment conference in New York Wednesday, said advertisers are missing out on good opportunities.
Lire la suite "The Games People Play, Sponsors Apparently Don't" »
Very few brands are constructing seamless and successful branded entertainment integrations as well as the Chrysler Group is today. And apart from film, the Chrysler Group's innovative and forward thinking branded entertainment strategies have landed their vehicles into the storylines of television shows, DVD tie-in campaigns, video games and most recently, mobile entertainment.
Lire la suite "Chrysler and Jeep driving past the 30-second spot" »
Unlike television commercials that break up the experience for the viewer, in-game ads (if implemented with care) have the advantage of actually being able to aid gameplay while simultaneously marketing a product.
Lire la suite "In-Game Ads Evolving, Becoming More Effective" »
NEW YORK Miller Lite has released an advergaming push in advance of the launch Saturday of a new TV ad campaign.
Lire la suite "Miller Lite Unleashes 'Beer Runner' Advergame" »
A new report released by the analysts at PriceWaterhouseCoopers on worldwide entertainment and media suggests that video games will be the biggest contributor to growth in the overall entertainment industry in the next several years. The global video game market is predicted to reach $55 billion in revenues by 2009.
Lire la suite "Video Game Industry to Drive Entertainment Sector" »
Gamers in London have proven quite responsive to in-game advertisements, according to new research released by Nielsen Interactive Entertainment.
Lire la suite "Study: Gamers Responsive to Ads " »
Xbox and Adidas announced a long-term strategic alliance at X05, the Microsoft Xbox brand experience for the games and entertainment industry.
Lire la suite "Xbox, Adidas Form Long-Term Alliance " »
NEW YORK -- Video games continue to fast emerge as a new advertising platform and their prevalence will only grow in coming years, gaming executives said here Wednesday at the Forrester Research Consumer Forum.
Lire la suite "Forum: Vid game advertising future looks bright Game ads may boom " »
As young eyeballs vanish from television, marketers put on their game face
Lire la suite "Play Time " »
Representatives from Take-Two publishing label 2K Sports and sports manufacturer Nike have announced a deal to include a wide range of Nike products in the forthcoming NBA 2K6 basketball simulation.
Lire la suite "Nike Announce NBA 2K6 Partnership" »
Activision has been a pioneer in product integration within video games and began developing strategic in-game partnerships as early as 1999. Ms. Cuneo’s the dealmaker behind placements such as Puma in "True Crime: Streets of L.A."; Jeep and "Tony Hawk’s Underground 2"; and Samsung in this summer’s "Fantastic Four", based on the movie.
Activision has been getting more aggressive in integrating brands into games.
Meet Paula Cuneo, Senior Manager of In-Game Licensing
Lire la suite "Winning the product placement game at Activision" »
Hoping the next hot phrase will be "I want my MTV Games," youth-oriented media company MTV has formed a new division and struck a partnership with game publisher Midway Games. The two will jointly sell in-game advertising in three titles they develop together.
Lire la suite "MTV, Midway to Develop Games With Ads" »
A fleet new class of corporate entrepreneurs invents the future.
IN 2015, today's media and entertainment conglomerates will still be purveyors of branded content and services, but their business models, revenue streams, creative dynamics and key relations with global advertisers, consumers and competitors will be dramatically different — and they will no longer own the space.
Lire la suite "Convergence fulfilled" »
Ad spending will shift from broadcast television to other media channels in 2006, according to a forecast by media guru Jack Myers. Video games will experience the largest growth, seconded by online advertising, the report concludes.
Lire la suite "Advertisers Follow the Audience to Video Games" »
New technologies make it easier for ads to be integrated with games and for publishers to build in ad-related content, which can be sold on the fly and for which payments can be collected.
Lire la suite "Want a Coke With That Railgun?" »
Will Produce Schick Quattro's 'Best Poker Face' Segment for 'King of Vegas'
NEW YORK -- Carat Entertainment, created in February to craft branded entertainment programming for Aegis Group’s media buying and planning unit Carat, is poised to announce its first deal, according to executives familiar with the matter.
Lire la suite "Carat Branded-Entertainment Unit signs first deal" »
A new study by marketing agency JuniorSeniorResearch found that the vast majority of children play video games everyday. They also found that while advertising to the younger crowd is still dominated by television, Internet marketing is becoming more important as more and more kids use the PC not only to play games but to get new information on upcoming or newly released titles.
Lire la suite "Study: Most Kids Play Video Games Daily; Web Ads Gaining Importance " »
Thrill Ride Challenge' Offers Virtual Races on Roads Around the World
DETROIT (Adage.com) -- Mitsubishi Motors North America next week will launch an online digital game to promote the introduction of its redesigned 2006 Eclipse, a Mitsubishi spokeswoman said.
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The first Advertising in Games West conference was held on Thursday, July 28th at 600 Townsend Street, near the Sega building in San Francisco, and consisted of six panels, a keynote, two breaks, and a lunch, all on the subject of how to intelligently twine the worlds of game development and consumer advertising. Each of the first four panels contained more or less the same points and information; the last two, which dealt with the design and publishing ends of the argument, were a little more varied and informative.
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Zenith Optimedia and Beverly Hill, Calif.- based entertainment and media company The Firm announced a new partnership Friday to pursue brand integration and entertainment-based opportunities for Zenith’s wide roster of clients.
Lire la suite "ZenithOptimedia Partners on Branded Ent." »
Michael Dowling, General Manager of Nielsen Interactive Entertainment, sat down with us to share his insights on the burgeoning video game industry and its opportunities for advertisers and marketers.
Dowling talks about the effectiveness of product integrations into games, the different types of gaming, expanding demographics, how in-game advertising works, how brands can create an effective branded entertainment video game strategy and much more.
Lire la suite "Exciting branding opportunities in Video Games " »
The furor over the "adults only" rating slapped on "Grand Theft Auto: San Andreas" could scare off advertisers that were eyeing the $11.5 billion video-game industry as one of the major emerging advertising media.
Lire la suite "'Grand theft' flap could hurt advdertising business" »
À l’occasion du Comic-Con International, plus grande manifestation professionnelle mondiale de la bande dessinée, Microsoft et Marvel Enterprises, annoncent la signature d’un accord de licence associant un champion du divertissement, Marvel, à l’excellence créative et technologique reconnue de Microsoft dans l’univers du jeu interactif. Cet accord confère à Microsoft des droits exclusifs portant sur le développement et l’édition de jeux en ligne massivement multijoueurs (ou MMOG, pour Massively Multiplayer Online Games) qui mettront en scène le célèbre Universe of Super Heroes de Marvel. On retrouvera ainsi cet univers dans des jeux développés pour la Xbox 360 et édités par Microsoft Game Studios.
Lire la suite "Microsoft et Marvel concluent un accord de licence" »
Les consommateurs européens ont plébiscité la console Nintendo DS : trois mois à peine après son lancement, elle s’est arrachée à plus d’un million d’exemplaires !
Depuis le 11 mars 2005, date officielle de son lancement en Europe, la console Nintendo DS a battu tous les records de vente, franchissant le cap des 500 000 unités vendues en l’espace de trois semaines seulement, puis atteignant la barre symbolique du million en moins de trois mois. Pas moins de cinq millions de consommateurs à travers le monde sont aujourd’hui propriétaires d’une Nintendo DS : un véritable plébiscite pour la technologie novatrice de son écran tactile, qui fait d’elle la console de jeux la plus stylée et la plus originale de sa génération.
Lire la suite "Un million de Nintendo DS vendues en Europe" »
According to consumer product company Unilever, along with sports, music and girls, video games are one of the key mass media needed to target young men. Therefore, it makes sense that the company would tap WildTangent to create an intricate advergame for its Axe body spray. In an exclusive interview, Unilever's David Rubin discusses how the company used video games to capture the elusive young male demo.
Lire la suite "The Axe effect - Unilever Plays Games With Body Spray" »
700 euros pour une épée, quelques dizaines de dollars pour un héros ou 20000 pour une île, le commerce des biens virtuels obtenus dans des jeux en ligne explose. Jusqu'à générer un véritable marché avec ses cotations, ses trafics et même sa main-d'oeuvre à bas coût.
Lire la suite "La foire aux avatars" »
InfoSpace today announced "a mobile marketing channel for its slate of 'For Prizes' multiplayer tournament games." It is designed to allow marketers to advertise to mobile customers in unique ways. Promotional material sent out to "For Prizes Network" users includes game, tournament, and sponsor info.
Lire la suite "Ad Channel on "For Prizes Network"" »
Marketing firm Ignited Minds has created an addictive online game to promote Sony Pictures' upcoming movie The Cave. Using a game as a promotional tool has certainly been done before, but Enter the Cave is one of the more unique advergames we've come across. Ignited put its past experiences with Namco, Nintendo and others to good use.
Lire la suite "Advergaming Enters the Cave" »
Introducing MTV Games
MTV is carving out a place for itself in the ever-expanding video game industry. Its new division, MTV Games, will work with independent developers to create new content that caters to the MTV audience. MTV Games also will work with publishers, such as Midway, to promote in-game advertising, soundtracks and more. Get the details...
Lire la suite "MTV Joins Game Industry; Forms Alliance with Midway" »
Thanks to TiVo, some boffo box-office hits and iPod, the stars aligned in 2004 to boost marketer investment in entertainment properties to new heights.
Lire la suite "Starring Role" »
Online game publisher WildTangent has signed on as the latest company to integrate ads into its gaming network. The effort is part of a new partnership with 24/7 Real Media.
Under the agreement, the Redmond, WA-based publisher will implement 24/7 Real Media's Open AdStream ad management technology into games, which inserts in-game ads and tracks the number and duration of impression each ad generates. The technology can change or rotate ads to keep them fresh.
Lire la suite "WildTangent Puts Ads in Games, Jeep Signs On" »
"America's Army" has proven a strong and popular game franchise, and this fall will move from the PC to the console market.
Quick! Name the online video game that has over 5-1/2 million registered users but has never earned a dime. And, while you're pondering, know that the wildly popular massive multiplayer online game (MMOG) "World Of Warcraft" has just half that audience -- 2-plus million subscribers -- and it is considered a mega-hit.
Lire la suite "Army has next-gen in its battle plans" »
PlayStation fits Big Mac's entertainment strategy
McDonald's Corp. this week breaks an instant-win game for Big Mac, giving away Sony PlayStation Portable systems.
The system, nicknamed PSP, plays videogames, movies and music. Codes on Big Mac and fry boxes send players online to see if they win a system or one of 50,000 smaller PlayStation prizes. Arc Worldwide, Chicago, handles.
Lire la suite "McDonald's, Sony Serve Up PlayStation with Big Mac" »
Move over Pepsi, it's the red and white Coke logo's taking over! Coca-Cola, a company desperate to be seen despite its strikingly glaring red-white combo creeps to our Sony PSP game system by offering to Coke-nize versions of popular games.
N° 1386 
According to consumer product company Unilever, along with sports, music and girls, video games are one of the key mass media needed to target young men. Therefore, it makes sense that the company would tap WildTangent to create an intricate advergame for its Axe body spray. In an exclusive interview, Unilever's David Rubin discusses how the company used video games to capture the elusive young male demo.
Crossvalue has created an advergame for Totalgaz with the aim of explaining the advantages of its ecological GPL Premier. The game challenges players at saving the city from pollution by discovering the GPL Premier logos around the streets.
Introducing MTV Games
Online game publisher WildTangent has signed on as the latest company to integrate ads into its gaming network. The effort is part of a new partnership with 24/7 Real Media.
PlayStation fits Big Mac's entertainment strategy