MASSIVE SIGNED A DEAL WITH THQ, its first top-five developer client, to serve and track dynamic, in-game advertising into its upcoming video game titles, including Juiced, a motocross simulation.
In-game advertising has clearly been in the spotlight of late, practically guaranteeing publishers new revenue streams if they begin implementing these ads in their games. However, global communications planning and implementation agency Mediaedge:cia warns that using in-game ads in situations that aren't appropriate could alienate the very audience marketers are attempting to target.
As Long As Message Makes Sense Within Video Game’s Story
NEW YORK (AdAge.com) – With video games becoming mainstream ad vehicles and marketers expected to spend $185.6 million on ads in games in 2005, figuring out what kind of ads gamers will accept is becoming crucial.
Researchers at Nielsen took it upon themselves to study the behaviors/gaming habits, purchase intent and more of what they're calling the active gamer. Nielsen's findings included a growing demographic, increasing importance of online games and MMOs, and further adoption of mobile entertainment. More within...
In-game ads aren't simply an option for publishers to generate additional revenue; they're fast becoming essential for offsetting escalating costs, says Massive Inc. Naturally an in-game ad company would stress the importance of these ads, but there's no denying in-game ads are taking off, and so is Massive. Having recently launched version 3.0 of its ad tech, Massive discusses with us the present and the future for the company.
Drive for Life to put emphasis on safe driving and avoiding accidents
Car manufacturer Volvo is working with UK developer Climax, the studio behind the MotoGP series, to produce a new "advergame" for the current-generation Xbox.
In-game campaigns can result in upt to a 60 percent increase in awareness for a new product, according to a Double Fusion and Nielsen Interactive Entertainment study (via MediaBuyerPlanner). Though all ad formats had significant impact, animated 3-D advertising insertions achieved twice the recall of static billboards.
Some 90 percent of males age 18-34 would watch a video ad in exchange for free game plays, according to a joint study by rich media firm Eyeblaster and online game site WildTangent, reports MediaPost (via MediaBuyerPlanner). Overall, 70 percent of all respondents said they wouldn't mind seeing an ad before playing WildTangent's games, but the younger crowd was better disposed to the idea: 85 percent of respondents 18-34 didn't mind seeing the ad before the game.
Video games developers, understanding the potential for branded sponsorship, are incorporating more and more examples of in-game media in their products--and media analysts, speaking at The Next Big Idea: the Future of Branded Entertainment conference in New York Wednesday, said advertisers are missing out on good opportunities.
Very few brands are constructing seamless and successful branded entertainment integrations as well as the Chrysler Group is today. And apart from film, the Chrysler Group's innovative and forward thinking branded entertainment strategies have landed their vehicles into the storylines of television shows, DVD tie-in campaigns, video games and most recently, mobile entertainment.
Unlike television commercials that break up the experience for the viewer, in-game ads (if implemented with care) have the advantage of actually being able to aid gameplay while simultaneously marketing a product.
A new report released by the analysts at PriceWaterhouseCoopers on worldwide entertainment and media suggests that video games will be the biggest contributor to growth in the overall entertainment industry in the next several years. The global video game market is predicted to reach $55 billion in revenues by 2009.
NEW YORK -- Video games continue to fast emerge as a new advertising platform and their prevalence will only grow in coming years, gaming executives said here Wednesday at the Forrester Research Consumer Forum.
Activision has been a pioneer in product integration within video games and began developing strategic in-game partnerships as early as 1999. Ms. Cuneo’s the dealmaker behind placements such as Puma in "True Crime: Streets of L.A."; Jeep and "Tony Hawk’s Underground 2"; and Samsung in this summer’s "Fantastic Four", based on the movie.
Activision has been getting more aggressive in integrating brands into games.
Meet Paula Cuneo, Senior Manager of In-Game Licensing
Hoping the next hot phrase will be "I want my MTV Games," youth-oriented media company MTV has formed a new division and struck a partnership with game publisher Midway Games. The two will jointly sell in-game advertising in three titles they develop together.
A fleet new class of corporate entrepreneurs invents the future.
IN 2015, today's media and entertainment conglomerates will still be purveyors of branded content and services, but their business models, revenue streams, creative dynamics and key relations with global advertisers, consumers and competitors will be dramatically different — and they will no longer own the space.
Ad spending will shift from broadcast television to other media channels in 2006, according to a forecast by media guru Jack Myers. Video games will experience the largest growth, seconded by online advertising, the report concludes.
World of Warcraft recently launched with amazing fanfare and success in China. Partnering with Blizzard to usher in this blockbuster launch was iCoke, Coca-Cola’s name-brand presence in China. In the weeks leading up to and after the launch, iCoke led the way in promoting World of Warcraft, celebrating the game in real-life replicas of Stormwind Castle and Thunder Bluff, creating a joint World of Warcraft and Coca-Cola televised commercial featuring Chinese pop sensation SHE, and unveiling an iCoke-branded World of Warcraft site.
Will Produce Schick Quattro's 'Best Poker Face' Segment for 'King of Vegas'
NEW YORK -- Carat Entertainment, created in February to craft branded entertainment programming for Aegis Group’s media buying and planning unit Carat, is poised to announce its first deal, according to executives familiar with the matter.
A new study by marketing agency JuniorSeniorResearch found that the vast majority of children play video games everyday. They also found that while advertising to the younger crowd is still dominated by television, Internet marketing is becoming more important as more and more kids use the PC not only to play games but to get new information on upcoming or newly released titles.
Thrill Ride Challenge' Offers Virtual Races on Roads Around the World
DETROIT (Adage.com) -- Mitsubishi Motors North America next week will launch an online digital game to promote the introduction of its redesigned 2006 Eclipse, a Mitsubishi spokeswoman said.
The first Advertising in Games West conference was held on Thursday, July 28th at 600 Townsend Street, near the Sega building in San Francisco, and consisted of six panels, a keynote, two breaks, and a lunch, all on the subject of how to intelligently twine the worlds of game development and consumer advertising. Each of the first four panels contained more or less the same points and information; the last two, which dealt with the design and publishing ends of the argument, were a little more varied and informative.
Zenith Optimedia and Beverly Hill, Calif.- based entertainment and media company The Firm announced a new partnership Friday to pursue brand integration and entertainment-based opportunities for Zenith’s wide roster of clients.
Michael Dowling, General Manager of Nielsen Interactive Entertainment, sat down with us to share his insights on the burgeoning video game industry and its opportunities for advertisers and marketers.
Dowling talks about the effectiveness of product integrations into games, the different types of gaming, expanding demographics, how in-game advertising works, how brands can create an effective branded entertainment video game strategy and much more.
The furor over the "adults only" rating slapped on "Grand Theft Auto: San Andreas" could scare off advertisers that were eyeing the $11.5 billion video-game industry as one of the major emerging advertising media.
À l’occasion du Comic-Con International, plus grande manifestation professionnelle mondiale de la bande dessinée, Microsoft et Marvel Enterprises, annoncent la signature d’un accord de licence associant un champion du divertissement, Marvel, à l’excellence créative et technologique reconnue de Microsoft dans l’univers du jeu interactif. Cet accord confère à Microsoft des droits exclusifs portant sur le développement et l’édition de jeux en ligne massivement multijoueurs (ou MMOG, pour Massively Multiplayer Online Games) qui mettront en scène le célèbre Universe of Super Heroes de Marvel. On retrouvera ainsi cet univers dans des jeux développés pour la Xbox 360 et édités par Microsoft Game Studios.
Les consommateurs européens ont plébiscité la console Nintendo DS : trois mois à peine après son lancement, elle s’est arrachée à plus d’un million d’exemplaires !
Depuis le 11 mars 2005, date officielle de son lancement en Europe, la console Nintendo DS a battu tous les records de vente, franchissant le cap des 500 000 unités vendues en l’espace de trois semaines seulement, puis atteignant la barre symbolique du million en moins de trois mois. Pas moins de cinq millions de consommateurs à travers le monde sont aujourd’hui propriétaires d’une Nintendo DS : un véritable plébiscite pour la technologie novatrice de son écran tactile, qui fait d’elle la console de jeux la plus stylée et la plus originale de sa génération.
Les hommes dépensent plus en jeux vidéo qu'en musique aux Etats-Unis, selon une étude de l'institut Nielsen Entertainment.
De plus, la moyenne d'âge des adeptes des jeux vidéo est de plus en plus élevée, près d'un quart des joueurs ayant à présent plus de 40 ans, lit-on dans cette étude publiée récement et conduite de manière aléatoire auprès de 1.500 personnes en janvier et février dernier.
According to consumer product company Unilever, along with sports, music and girls, video games are one of the key mass media needed to target young men. Therefore, it makes sense that the company would tap WildTangent to create an intricate advergame for its Axe body spray. In an exclusive interview, Unilever's David Rubin discusses how the company used video games to capture the elusive young male demo.
700 euros pour une épée, quelques dizaines de dollars pour un héros ou 20000 pour une île, le commerce des biens virtuels obtenus dans des jeux en ligne explose. Jusqu'à générer un véritable marché avec ses cotations, ses trafics et même sa main-d'oeuvre à bas coût.
Crossvalue has created an advergame for Totalgaz with the aim of explaining the advantages of its ecological GPL Premier. The game challenges players at saving the city from pollution by discovering the GPL Premier logos around the streets.
The initiative also gives away prizes: one year of Total fuel for free, a vacation for two and a bunch of 20€ fuel vouchers.
Marketing firm Ignited Minds has created an addictive online game to promote Sony Pictures' upcoming movie The Cave. Using a game as a promotional tool has certainly been done before, but Enter the Cave is one of the more unique advergames we've come across. Ignited put its past experiences with Namco, Nintendo and others to good use.
MTV is carving out a place for itself in the ever-expanding video game industry. Its new division, MTV Games, will work with independent developers to create new content that caters to the MTV audience. MTV Games also will work with publishers, such as Midway, to promote in-game advertising, soundtracks and more. Get the details...
Under the agreement, the Redmond, WA-based publisher will implement 24/7 Real Media's Open AdStream ad management technology into games, which inserts in-game ads and tracks the number and duration of impression each ad generates. The technology can change or rotate ads to keep them fresh.
"America's Army" has proven a strong and popular game franchise, and this fall will move from the PC to the console market.
Quick! Name the online video game that has over 5-1/2 million registered users but has never earned a dime. And, while you're pondering, know that the wildly popular massive multiplayer online game (MMOG) "World Of Warcraft" has just half that audience -- 2-plus million subscribers -- and it is considered a mega-hit.
McDonald's Corp. this week breaks an instant-win game for Big Mac, giving away Sony PlayStation Portable systems.
The system, nicknamed PSP, plays videogames, movies and music. Codes on Big Mac and fry boxes send players online to see if they win a system or one of 50,000 smaller PlayStation prizes. Arc Worldwide, Chicago, handles.