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Accueil | avril 2005 »

Campbell's cooks up mobile game

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Rédigé le 28/03/2005 dans Brands & Games | Lien permanent

Chrysler Reports Big Brand Lift on Advergames

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Rédigé le 28/03/2005 dans Brands & Games | Lien permanent

Branded entertainment moguls embrace new technologies

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Rédigé le 28/03/2005 dans Prospective | Lien permanent

Videogames with an agenda

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Rédigé le 28/03/2005 dans Prospective | Lien permanent

Initiative, Carat Add Creative Units

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Rédigé le 28/03/2005 dans Branded Entertainment Industry | Lien permanent

Video Game Ads Turn Pro

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Rédigé le 28/03/2005 dans Branded Entertainment Industry | Lien permanent

As media shifts from 'mass' to 'micro,' marketers, agencies move to embed

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Rédigé le 28/03/2005 dans Prospective | Lien permanent

Massive game advertising start up to the aid of desperate brands

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Rédigé le 28/03/2005 dans Branded Entertainment Industry | Lien permanent

Advergaming: "The possibilities are pretty incredible" Gartner

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Rédigé le 28/03/2005 dans Prospective | Lien permanent

Brand marketers need to look at video games

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Rédigé le 28/03/2005 dans Prospective | Lien permanent

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Références : Branded Games

Adidas Challenge

AXE : Mojo Master

Blockdot - advergame

Chrysler Games

Ford Racing

H&S - Le jeu

Kraft

Range Rover 3D Golden Warrior
Branded Entertainment : Acteurs

Alliance Agency

Brand buzz

Branded Content Marketing Association

BrandGames

Cocojambo

FBC Media

Hive Partners

Massive Inc.

Media Matchmaker

SIA Interactive

Skive Creative

Spark Me
Yankee Group

Advertising in Games key figures
Salons & Conférences

Advertising in Games Forum

Women in Games

AD:TECH London
Publications

L'Entreprise média et les contenus en ligne

Beyond Disruption: Changing the Rules in the Marketplace

Advergaming Developer's Guide

The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age

Madison & Vine : Why the entertainment & advertising industries must converge to survive

Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

The Culting of Brands : When customers become true believers

Emotional Branding: The New Paradigm for Connecting Brands to People