Interactive Branded Entertainment

Massive Launches In-Game Advertising Network

Representatives from Massive Incorporated have announced that the company’s video game advertising network has completed its beta testing phase, and will now expand into 40 new titles from 10 different game publishers, before the year’s end, with its first set of prominent advertisers and games officially announced.

Game-related advertising

A study by survey company Yankee Group predicts that game-related advertising, as recently seen in Splinter Cell: Chaos Theory, will be a $800 million market by 2009, up from its size of $120 million in 2004. Mitch Davis, CEO of in-game advertising placement company Massive Inc., supported the study with his own prediction that the income game-related advertising would reach $1 billion by 2010. The Yankee Group study further indicated that one-third of the revenue will likely come from advergaming projects, rather than product placement or sponsorship within retail games.

Colony : le jeu de pistes Xbox 2

Sur le modèle de ilovebees, la campagne marketing "chasse au trésor" qui a secoué les fans de Halo 2 l'été dernier, le site ourcolony.net présente une nouvelle énigme à résoudre. A la clé : un puzzle à reconstituer, la photo de la prochaine Xbox au compte-gouttes. Un teaser de nouvelle génération pour une console de nouvelle génération.

Buy anything you see on any TV show

"Delivery Agent" connects Interactive Commerce and TV Placement

Mike Fitzsimmons CEO of Delivery Agent is using e-commerce to connect consumers with products they see in the content of TV shows and movies.

Forte hausse des investissements dans les jeux mobiles

LONDRES - Les investissements dans le secteur des jeux vidéo mobiles augmentent très rapidement, les fonds d'investissement étant à l'affût de la prochaine grande évolution dans le domaine de l'informatique de loisirs, révèle une étude du cabinet de recherche Screen Digest.

BMW has turned the story line's Driver character into a branded entertainment comic book series

DETROIT - BMW of North America, which scored a major publicity coup with its groundbreaking online film series The Hire, has turned the story line's Driver character into a branded entertainment comic book series.

Red Bull Air Race Online Game

If you've ever dreamed of challenging the world's greatest aerobatic pilot, now's your chance: Red Bull Air Race is now available as a breath-taking online game.

«La meilleure RV vient des jeux»

XXIe siècle. Santé. Ben Sawyer, consultant et organisateur d'une conférence sur les jeux vidéo à usage thérapeutique:

The Video Game Advertising Opportunity

The 18-34 Male: Active and Influential - With Money to Spend