Splinter Cell: Chaos Theory features in-game product placement

In a move the company claims was done to add realism, Ubisoft's new Splinter Cell: Chaos Theory features in-game product placement, a somewhat rare step for games outside the sports genre. CPU manufacturer AMD, deodorant brand Axe, and cellular phone company Nokia all appear prominently in the third Splinter Cell game. "One of the major advantages for developers in partnering with consumer brands," said Jay Cohen, VP of publishing for Ubisoft North America, "is that we can achieve this realism while helping advertisers reach their target market."