SUV safety campaign on-line game

The Esuvee Safety Campaign has announced a web-based advergame to promote safe practices when driving sport-utility vehicles, as part of their $27 million project to reduce SUV rollovers. Players of the game at the campaign's website at esuvee.com , are challenged to navigate six checkpoints within the course, though they can also simply drive around freely if they wish. Either way, they must focus on balancing the load inside the car and maintaining the correct tire pressure to avoid rolling their SUV over. "The simulation is fun to play but it also makes important points that can mean the difference between life or death when operating an SUV," said Iowa Attorney General Tom Miller.