Ad Channel on "For Prizes Network"

InfoSpace today announced "a mobile marketing channel for its slate of 'For Prizes' multiplayer tournament games." It is designed to allow marketers to advertise to mobile customers in unique ways. Promotional material sent out to "For Prizes Network" users includes game, tournament, and sponsor info.

"As the buzz around mobile entertainment increases, marketers are seeking ways to tap into the burgeoning opportunity," said Steven Hoffman, mobile executive producer at InfoSpace. "Our mobile marketing channel opens the doors for advertisers to reach consumers who increasingly rely on cell phones as a major source of entertainment, thus making mobile phones a prime target as the next major advertising medium."

"Mobile gaming is on the rise with six million wireless users downloading games in the month of February," said Seamus McAteer, chief product architect and senior analyst, M:Metrics . "InfoSpace's unique marketing channel gives marketers a highly effective tool to make a connection with desired markets."