A new study by marketing agency JuniorSeniorResearch found that the vast majority of children play video games everyday. They also found that while advertising to the younger crowd is still dominated by television, Internet marketing is becoming more important as more and more kids use the PC not only to play games but to get new information on upcoming or newly released titles.
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Thrill Ride Challenge' Offers Virtual Races on Roads Around the World
DETROIT (Adage.com) -- Mitsubishi Motors North America next week will launch an online digital game to promote the introduction of its redesigned 2006 Eclipse, a Mitsubishi spokeswoman said.
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The first Advertising in Games West conference was held on Thursday, July 28th at 600 Townsend Street, near the Sega building in San Francisco, and consisted of six panels, a keynote, two breaks, and a lunch, all on the subject of how to intelligently twine the worlds of game development and consumer advertising. Each of the first four panels contained more or less the same points and information; the last two, which dealt with the design and publishing ends of the argument, were a little more varied and informative.
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Zenith Optimedia and Beverly Hill, Calif.- based entertainment and media company The Firm announced a new partnership Friday to pursue brand integration and entertainment-based opportunities for Zenith’s wide roster of clients.
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Michael Dowling, General Manager of Nielsen Interactive Entertainment, sat down with us to share his insights on the burgeoning video game industry and its opportunities for advertisers and marketers.
Dowling talks about the effectiveness of product integrations into games, the different types of gaming, expanding demographics, how in-game advertising works, how brands can create an effective branded entertainment video game strategy and much more.
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