Interactive Branded Entertainment

Forum: Vid game advertising future looks bright Game ads may boom

NEW YORK -- Video games continue to fast emerge as a new advertising platform and their prevalence will only grow in coming years, gaming executives said here Wednesday at the Forrester Research Consumer Forum.

Play Time

As young eyeballs vanish from television, marketers put on their game face

Nike Announce NBA 2K6 Partnership

Representatives from Take-Two publishing label 2K Sports and sports manufacturer Nike have announced a deal to include a wide range of Nike products in the forthcoming NBA 2K6 basketball simulation.

Winning the product placement game at Activision

Activision has been a pioneer in product integration within video games and began developing strategic in-game partnerships as early as 1999. Ms. Cuneo’s the dealmaker behind placements such as Puma in "True Crime: Streets of L.A."; Jeep and "Tony Hawk’s Underground 2"; and Samsung in this summer’s "Fantastic Four", based on the movie.

Activision has been getting more aggressive in integrating brands into games.

Meet Paula Cuneo, Senior Manager of In-Game Licensing

MTV, Midway to Develop Games With Ads

Hoping the next hot phrase will be "I want my MTV Games," youth-oriented media company MTV has formed a new division and struck a partnership with game publisher Midway Games. The two will jointly sell in-game advertising in three titles they develop together.

Convergence fulfilled

A fleet new class of corporate entrepreneurs invents the future.

IN 2015, today's media and entertainment conglomerates will still be purveyors of branded content and services, but their business models, revenue streams, creative dynamics and key relations with global advertisers, consumers and competitors will be dramatically different — and they will no longer own the space.

Advertisers Follow the Audience to Video Games

Ad spending will shift from broadcast television to other media channels in 2006, according to a forecast by media guru Jack Myers. Video games will experience the largest growth, seconded by online advertising, the report concludes.

World of Warcraft Coke commercial

World of Warcraft recently launched with amazing fanfare and success in China. Partnering with Blizzard to usher in this blockbuster launch was iCoke, Coca-Cola’s name-brand presence in China. In the weeks leading up to and after the launch, iCoke led the way in promoting World of Warcraft, celebrating the game in real-life replicas of Stormwind Castle and Thunder Bluff, creating a joint World of Warcraft and Coca-Cola televised commercial featuring Chinese pop sensation SHE, and unveiling an iCoke-branded World of Warcraft site.

Want a Coke With That Railgun?

New technologies make it easier for ads to be integrated with games and for publishers to build in ad-related content, which can be sold on the fly and for which payments can be collected.

Carat Branded-Entertainment Unit signs first deal

Will Produce Schick Quattro's 'Best Poker Face' Segment for 'King of Vegas'
NEW YORK -- Carat Entertainment, created in February to craft branded entertainment programming for Aegis Group’s media buying and planning unit Carat, is poised to announce its first deal, according to executives familiar with the matter.