World of Warcraft recently launched with amazing fanfare and success in China. Partnering with Blizzard to usher in this blockbuster launch was iCoke, Coca-Cola’s name-brand presence in China. In the weeks leading up to and after the launch, iCoke led the way in promoting World of Warcraft, celebrating the game in real-life replicas of Stormwind Castle and Thunder Bluff, creating a joint World of Warcraft and Coca-Cola televised commercial featuring Chinese pop sensation SHE, and unveiling an iCoke-branded World of Warcraft site.
Les notes récentes
- Massive Expands In-Game Ad Serving
- Targeted Ads Coming to Games, Mobile TV
- Product placement in games sizzles
- The Delicacy of In-Game Ads
- Most enthusiastic gamers welcome ads
- AtomShockwave launches Gamevertising Network
- Coca-Cola Rules the World
- Nielsen Studies The "Active Gamer"
- In-Game Ads Becoming Necessary
- Volvo to release "advergame" for current-gen Xbox
Références : Branded Games
Branded Entertainment : Acteurs
Yankee Group
- Advertising in Games key figures
Salons & Conférences
Publications
The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age
Madison & Vine : Why the entertainment & advertising industries must converge to survive
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
The Culting of Brands : When customers become true believers
Emotional Branding: The New Paradigm for Connecting Brands to People
