Some 90 percent of males age 18-34 would watch a video ad in exchange for free game plays, according to a joint study by rich media firm Eyeblaster and online game site WildTangent, reports MediaPost (via MediaBuyerPlanner). Overall, 70 percent of all respondents said they wouldn't mind seeing an ad before playing WildTangent's games, but the younger crowd was better disposed to the idea: 85 percent of respondents 18-34 didn't mind seeing the ad before the game.
Les notes récentes
- Massive Expands In-Game Ad Serving
- Targeted Ads Coming to Games, Mobile TV
- Product placement in games sizzles
- The Delicacy of In-Game Ads
- Most enthusiastic gamers welcome ads
- AtomShockwave launches Gamevertising Network
- Coca-Cola Rules the World
- Nielsen Studies The "Active Gamer"
- In-Game Ads Becoming Necessary
- Volvo to release "advergame" for current-gen Xbox
Références : Branded Games
Branded Entertainment : Acteurs
Yankee Group
- Advertising in Games key figures
Salons & Conférences
Publications
The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age
Madison & Vine : Why the entertainment & advertising industries must converge to survive
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
The Culting of Brands : When customers become true believers
Emotional Branding: The New Paradigm for Connecting Brands to People
