Interactive Branded Entertainment

In-Game Campaigns Boost Product Awareness

In-game campaigns can result in upt to a 60 percent increase in awareness for a new product, according to a Double Fusion and Nielsen Interactive Entertainment study (via MediaBuyerPlanner). Though all ad formats had significant impact, animated 3-D advertising insertions achieved twice the recall of static billboards.

Gamers Would View Ads in Return for Free Plays

Some 90 percent of males age 18-34 would watch a video ad in exchange for free game plays, according to a joint study by rich media firm Eyeblaster and online game site WildTangent, reports MediaPost (via MediaBuyerPlanner). Overall, 70 percent of all respondents said they wouldn't mind seeing an ad before playing WildTangent's games, but the younger crowd was better disposed to the idea: 85 percent of respondents 18-34 didn't mind seeing the ad before the game.

The Games People Play, Sponsors Apparently Don't

Video games developers, understanding the potential for branded sponsorship, are incorporating more and more examples of in-game media in their products--and media analysts, speaking at The Next Big Idea: the Future of Branded Entertainment conference in New York Wednesday, said advertisers are missing out on good opportunities.

Chrysler and Jeep driving past the 30-second spot

Very few brands are constructing seamless and successful branded entertainment integrations as well as the Chrysler Group is today. And apart from film, the Chrysler Group's innovative and forward thinking branded entertainment strategies have landed their vehicles into the storylines of television shows, DVD tie-in campaigns, video games and most recently, mobile entertainment.

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In-Game Ads Evolving, Becoming More Effective

Unlike television commercials that break up the experience for the viewer, in-game ads (if implemented with care) have the advantage of actually being able to aid gameplay while simultaneously marketing a product.

Miller Lite Unleashes 'Beer Runner' Advergame

NEW YORK Miller Lite has released an advergaming push in advance of the launch Saturday of a new TV ad campaign.

Video Game Industry to Drive Entertainment Sector

A new report released by the analysts at PriceWaterhouseCoopers on worldwide entertainment and media suggests that video games will be the biggest contributor to growth in the overall entertainment industry in the next several years. The global video game market is predicted to reach $55 billion in revenues by 2009.

Study: Gamers Responsive to Ads

Gamers in London have proven quite responsive to in-game advertisements, according to new research released by Nielsen Interactive Entertainment.

Xbox, Adidas Form Long-Term Alliance

Xbox and Adidas announced a long-term strategic alliance at X05, the Microsoft Xbox brand experience for the games and entertainment industry.