Interactive Branded Entertainment

The Delicacy of In-Game Ads

In-game advertising has clearly been in the spotlight of late, practically guaranteeing publishers new revenue streams if they begin implementing these ads in their games. However, global communications planning and implementation agency Mediaedge:cia warns that using in-game ads in situations that aren't appropriate could alienate the very audience marketers are attempting to target.

Most enthusiastic gamers welcome ads

As Long As Message Makes Sense Within Video Game’s Story

NEW YORK (AdAge.com) – With video games becoming mainstream ad vehicles and marketers expected to spend $185.6 million on ads in games in 2005, figuring out what kind of ads gamers will accept is becoming crucial.

AtomShockwave launches Gamevertising Network

Latest to Offer Dynamic Ad Insertion in Online Games
LOS ANGELES -- When AtomShockwave began creating games for advertisers several years ago, the San Francisco-based online gaming company had no idea how popular the concept might become among marketers.

Coca-Cola Rules the World

Move over Pepsi, it's the red and white Coke logo's taking over! Coca-Cola, a company desperate to be seen despite its strikingly glaring red-white combo creeps to our Sony PSP game system by offering to Coke-nize versions of popular games.

Nielsen Studies The "Active Gamer"

Researchers at Nielsen took it upon themselves to study the behaviors/gaming habits, purchase intent and more of what they're calling the active gamer. Nielsen's findings included a growing demographic, increasing importance of online games and MMOs, and further adoption of mobile entertainment. More within...

In-Game Ads Becoming Necessary

In-game ads aren't simply an option for publishers to generate additional revenue; they're fast becoming essential for offsetting escalating costs, says Massive Inc. Naturally an in-game ad company would stress the importance of these ads, but there's no denying in-game ads are taking off, and so is Massive. Having recently launched version 3.0 of its ad tech, Massive discusses with us the present and the future for the company.

Volvo to release "advergame" for current-gen Xbox

Drive for Life to put emphasis on safe driving and avoiding accidents

Car manufacturer Volvo is working with UK developer Climax, the studio behind the MotoGP series, to produce a new "advergame" for the current-generation Xbox.