Interactive Branded Entertainment

Chrysler and Jeep driving past the 30-second spot

Very few brands are constructing seamless and successful branded entertainment integrations as well as the Chrysler Group is today. And apart from film, the Chrysler Group's innovative and forward thinking branded entertainment strategies have landed their vehicles into the storylines of television shows, DVD tie-in campaigns, video games and most recently, mobile entertainment.

In-Game Ads Evolving, Becoming More Effective

Unlike television commercials that break up the experience for the viewer, in-game ads (if implemented with care) have the advantage of actually being able to aid gameplay while simultaneously marketing a product.

Carat Branded-Entertainment Unit signs first deal

Will Produce Schick Quattro's 'Best Poker Face' Segment for 'King of Vegas'
NEW YORK -- Carat Entertainment, created in February to craft branded entertainment programming for Aegis Group’s media buying and planning unit Carat, is poised to announce its first deal, according to executives familiar with the matter.

ZenithOptimedia Partners on Branded Ent.

Zenith Optimedia and Beverly Hill, Calif.- based entertainment and media company The Firm announced a new partnership Friday to pursue brand integration and entertainment-based opportunities for Zenith’s wide roster of clients.

Exciting branding opportunities in Video Games

Michael Dowling, General Manager of Nielsen Interactive Entertainment, sat down with us to share his insights on the burgeoning video game industry and its opportunities for advertisers and marketers.

Dowling talks about the effectiveness of product integrations into games, the different types of gaming, expanding demographics, how in-game advertising works, how brands can create an effective branded entertainment video game strategy and much more.

Ad Channel on "For Prizes Network"

InfoSpace today announced "a mobile marketing channel for its slate of 'For Prizes' multiplayer tournament games." It is designed to allow marketers to advertise to mobile customers in unique ways. Promotional material sent out to "For Prizes Network" users includes game, tournament, and sponsor info.

Advergaming Enters the Cave

Marketing firm Ignited Minds has created an addictive online game to promote Sony Pictures' upcoming movie The Cave. Using a game as a promotional tool has certainly been done before, but Enter the Cave is one of the more unique advergames we've come across. Ignited put its past experiences with Namco, Nintendo and others to good use.

MTV Joins Game Industry; Forms Alliance with Midway

Introducing MTV Games

MTV is carving out a place for itself in the ever-expanding video game industry. Its new division, MTV Games, will work with independent developers to create new content that caters to the MTV audience. MTV Games also will work with publishers, such as Midway, to promote in-game advertising, soundtracks and more. Get the details...

Starring Role

Thanks to TiVo, some boffo box-office hits and iPod, the stars aligned in 2004 to boost marketer investment in entertainment properties to new heights.

Carat préempte l'«entertainment»

ACHAT D'ESPACE: Pour sortir de la publicité classique

L'entertainment (ou divertissement) devient incontournable pour sortir de l'expression publicitaire classique. Films, fictions, clips, jeux vidéo sont aujourd'hui des vecteurs obligatoires pour les marques qui veulent créer des liens spécifiques avec les consommateurs et jouer sur des leviers de proximité et d'émotion.