Interactive Branded Entertainment

Targeted Ads Coming to Games, Mobile TV

Fine-tuned ad technologies are expected to advance in 2006.

Most enthusiastic gamers welcome ads

As Long As Message Makes Sense Within Video Game’s Story

NEW YORK (AdAge.com) – With video games becoming mainstream ad vehicles and marketers expected to spend $185.6 million on ads in games in 2005, figuring out what kind of ads gamers will accept is becoming crucial.

AtomShockwave launches Gamevertising Network

Latest to Offer Dynamic Ad Insertion in Online Games
LOS ANGELES -- When AtomShockwave began creating games for advertisers several years ago, the San Francisco-based online gaming company had no idea how popular the concept might become among marketers.

Nielsen Studies The "Active Gamer"

Researchers at Nielsen took it upon themselves to study the behaviors/gaming habits, purchase intent and more of what they're calling the active gamer. Nielsen's findings included a growing demographic, increasing importance of online games and MMOs, and further adoption of mobile entertainment. More within...

Stratégies - Dossier nouveaux médias

Au sommaire de Stratégies cette semaine :

N° 1386

Jeux vidéo, blogs , téléphonie mobile…

le terrain de chasse des marques s’élargit sur fond d’innovations technologiques

Study: Gamers Responsive to Ads

Gamers in London have proven quite responsive to in-game advertisements, according to new research released by Nielsen Interactive Entertainment.

Forum: Vid game advertising future looks bright Game ads may boom

NEW YORK -- Video games continue to fast emerge as a new advertising platform and their prevalence will only grow in coming years, gaming executives said here Wednesday at the Forrester Research Consumer Forum.

Play Time

As young eyeballs vanish from television, marketers put on their game face

Convergence fulfilled

A fleet new class of corporate entrepreneurs invents the future.

IN 2015, today's media and entertainment conglomerates will still be purveyors of branded content and services, but their business models, revenue streams, creative dynamics and key relations with global advertisers, consumers and competitors will be dramatically different — and they will no longer own the space.

Advertisers Follow the Audience to Video Games

Ad spending will shift from broadcast television to other media channels in 2006, according to a forecast by media guru Jack Myers. Video games will experience the largest growth, seconded by online advertising, the report concludes.