Interactive Branded Entertainment

Study: Most Kids Play Video Games Daily; Web Ads Gaining Importance

A new study by marketing agency JuniorSeniorResearch found that the vast majority of children play video games everyday. They also found that while advertising to the younger crowd is still dominated by television, Internet marketing is becoming more important as more and more kids use the PC not only to play games but to get new information on upcoming or newly released titles.

Advertising in Games West conference

The first Advertising in Games West conference was held on Thursday, July 28th at 600 Townsend Street, near the Sega building in San Francisco, and consisted of six panels, a keynote, two breaks, and a lunch, all on the subject of how to intelligently twine the worlds of game development and consumer advertising. Each of the first four panels contained more or less the same points and information; the last two, which dealt with the design and publishing ends of the argument, were a little more varied and informative.

L'evolution du profil du joueur

Les hommes dépensent plus en jeux vidéo qu'en musique aux Etats-Unis, selon une étude de l'institut Nielsen Entertainment.

De plus, la moyenne d'âge des adeptes des jeux vidéo est de plus en plus élevée, près d'un quart des joueurs ayant à présent plus de 40 ans, lit-on dans cette étude publiée récement et conduite de manière aléatoire auprès de 1.500 personnes en janvier et février dernier.

La foire aux avatars

700 euros pour une épée, quelques dizaines de dollars pour un héros ou 20000 pour une île, le commerce des biens virtuels obtenus dans des jeux en ligne explose. Jusqu'à générer un véritable marché avec ses cotations, ses trafics et même sa main-d'oeuvre à bas coût.

Quand l'e-pub devient un gag

Pour capter l'attention des internautes, les annonceurs se lancent dans une course à l'originalité où l'humour est un atout de premier choix. Décryptage de cette nouvelle tendance.

Media revolution to be digitized, on demand

CHICAGO -- The media and entertainment industries are about to be rocked by a perfect storm of change: the convergence of all-digital television transmission, the prevalence of DVR-type devices, and universal forms of on-demand content -- all of it facilitated by a new standard of personalized portable interactivity.

Survey Discusses Gaming Influence In Mainstream

According to a new AOL-commissioned survey of more than 1,005 Americans between the ages of 12-55, video games continue to infiltrate the mainstream of Western culture.

The survey found that approximately four out of five (79%) "gamers" ages 12-55 have played video games with their families. Correspondingly, the survey also found that nearly half (46%) of all U.S. consumers, ages 12-55, have played an online, video or cell/PDA game.

SUV safety campaign on-line game

The Esuvee Safety Campaign has announced a web-based advergame to promote safe practices when driving sport-utility vehicles, as part of their $27 million project to reduce SUV rollovers. Players of the game at the campaign's website at esuvee.com , are challenged to navigate six checkpoints within the course, though they can also simply drive around freely if they wish. Either way, they must focus on balancing the load inside the car and maintaining the correct tire pressure to avoid rolling their SUV over. "The simulation is fun to play but it also makes important points that can mean the difference between life or death when operating an SUV," said Iowa Attorney General Tom Miller.

Buy anything you see on any TV show

"Delivery Agent" connects Interactive Commerce and TV Placement

Mike Fitzsimmons CEO of Delivery Agent is using e-commerce to connect consumers with products they see in the content of TV shows and movies.

«La meilleure RV vient des jeux»

XXIe siècle. Santé. Ben Sawyer, consultant et organisateur d'une conférence sur les jeux vidéo à usage thérapeutique: