MASSIVE SIGNED A DEAL WITH THQ, its first top-five developer client, to serve and track dynamic, in-game advertising into its upcoming video game titles, including Juiced, a motocross simulation.
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In-game advertising is growing as real-world brands look to connect with game players. But publishers are treading carefully to avoid ad overload.
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In-game advertising has clearly been in the spotlight of late, practically guaranteeing publishers new revenue streams if they begin implementing these ads in their games. However, global communications planning and implementation agency Mediaedge:cia warns that using in-game ads in situations that aren't appropriate could alienate the very audience marketers are attempting to target.
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In-game campaigns can result in upt to a 60 percent increase in awareness for a new product, according to a Double Fusion and Nielsen Interactive Entertainment study (via MediaBuyerPlanner). Though all ad formats had significant impact, animated 3-D advertising insertions achieved twice the recall of static billboards.
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A new report released by the analysts at PriceWaterhouseCoopers on worldwide entertainment and media suggests that video games will be the biggest contributor to growth in the overall entertainment industry in the next several years. The global video game market is predicted to reach $55 billion in revenues by 2009.
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The furor over the "adults only" rating slapped on "Grand Theft Auto: San Andreas" could scare off advertisers that were eyeing the $11.5 billion video-game industry as one of the major emerging advertising media.
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À l’occasion du Comic-Con International, plus grande manifestation professionnelle mondiale de la bande dessinée, Microsoft et Marvel Enterprises, annoncent la signature d’un accord de licence associant un champion du divertissement, Marvel, à l’excellence créative et technologique reconnue de Microsoft dans l’univers du jeu interactif. Cet accord confère à Microsoft des droits exclusifs portant sur le développement et l’édition de jeux en ligne massivement multijoueurs (ou MMOG, pour Massively Multiplayer Online Games) qui mettront en scène le célèbre Universe of Super Heroes de Marvel. On retrouvera ainsi cet univers dans des jeux développés pour la Xbox 360 et édités par Microsoft Game Studios.
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Les consommateurs européens ont plébiscité la console Nintendo DS : trois mois à peine après son lancement, elle s’est arrachée à plus d’un million d’exemplaires !
Depuis le 11 mars 2005, date officielle de son lancement en Europe, la console Nintendo DS a battu tous les records de vente, franchissant le cap des 500 000 unités vendues en l’espace de trois semaines seulement, puis atteignant la barre symbolique du million en moins de trois mois. Pas moins de cinq millions de consommateurs à travers le monde sont aujourd’hui propriétaires d’une Nintendo DS : un véritable plébiscite pour la technologie novatrice de son écran tactile, qui fait d’elle la console de jeux la plus stylée et la plus originale de sa génération.
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NEW YORK -june 22, 2005- The video game sector will remain one of the hottest growth areas of the U.S. and worldwide entertainment economy over the next five years, according to the sixth annual edition of PricewaterhouseCoopers' "Global Entertainment and Media Outlook" report, which is scheduled to be released Wednesday.
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